I was at the Women in Automotive conference in Orlando earlier this week. Automotive Buy Sell Report was a media sponsor. Only in its second year, but much larger than last year, the confere... Read more
Consumers are doing much more of their car shopping online these days, but that doesn’t change the need for a good customer experience at the dealership. And offering that good customer expe... Read more
When Treasure Coast Lexus opened its Customer Care Center in October of 2014, the center’s purpose was to remind customers that their vehicles needed servicing. It quickly became much more.... Read more
In 2010, Lisa Copeland co-authored a marketing proposal aiming to convince the then-named Chrysler Corp. to award an open point for Fiat and Alfa Romeo franchises in Austin, Texas. It was su... Read more
Amy Bannor, internet manager at Corwin Chrysler Dodge Jeep Ram in Fargo, N.D., loves social media. It combines voice and visual and gives customers a choice of how they want to interact with... Read more
By Alysha Webb, Editor and Publisher Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers a... Read more
