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GM’s Essential Brand Elements program in ending. How did it figure into a dealership’s value and what’s next?

Posted By: Kenneth R. Rosenfieldon: June 03, 2015In: Contributors

By Kenneth R. Rosenfield, CPA With over 70 percent of General Motors dealerships having completed their required remodel or new construction of facilities, what is next for the Essential Bra... Read more

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GM’s Essential Brand Elements program in ending. How did it figure into a dealership’s value and what’s next?

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