SANTA MONICA, Calif. — September 9, 2015 —Dodge Magnum has a higher rate of Millennial buyers than any other vehicle on the used car market, according to a new analysis released today by car shopping destination Edmunds.com. The analysis further found that there is an array of unlikely, out-of-production models – like the Magnum, Chrysler Pacifica and Pontiac Aztek – that are finding new life on the pre-owned market with a younger crowd of buyers.
According to Edmunds’ findings, 27.6 percent of all used Magnums sold in the U.S. were bought by Millennial shoppers (age 18-34) in the first six months of 2015, outpacing any other vehicle on the used car market, and far exceeding the overall used car industry average of 16.8 percent. The vehicle’s pull with young buyers is not just isolated to this year: based on Edmunds’ research, the Magnum is poised to claim the top Millennial share for the third year in a row. Chrysler Pacifica is next on the list, with 27.3 percent of all used sales this year registered to Millennials.
Top 10 Used Cars, by Share of Sales to Millennials
(Jan-Jun 2015)
|
Rank
|
Used Car Model
|
Share of Model’s Sales to Millennials
|
|
1
|
DODGE MAGNUM*
|
27.6%
|
|
2
|
CHRYSLER PACIFICA*
|
27.3%
|
|
3
|
SUBARU WRX
|
26.4%
|
|
4
|
CHEVROLET TRAILBLAZER*
|
25.9%
|
|
5
|
VOLKSWAGEN R32*
|
25.7%
|
|
6
|
PONTIAC AZTEK*
|
25.5%
|
|
7
|
NISSAN GT-R
|
25.4%
|
|
8
|
SATURN OUTLOOK*
|
25.3%
|
|
9
|
DODGE DURANGO
|
24.8%
|
|
10
|
LEXUS IS-F
|
24.7%
|
|
INDUSTRY AVERAGE
|
16.8%
|
