Most luxury dealerships have long offered perks such as a car wash with each visit. But some are taking it much farther. I posted a story this week about how luxury brand dealers are looking to boost their satisfaction by providing VIP services such as pickup and delivery of a car for service and dropping off cars for a test drive.
What if customers at a mass market brand were offered a similar VIP experience? Should help boost CSI scores, wouldn’t you think? Well, Wadette Bradford, the new general manager of Martin Kia in Kentucky, figured it would help, so she implemented some of those luxury brand perks at her dealership. Guess what? The dealership’s CSI scores improved. Read about other positive changes she has made in this week’s issue.
When a dealership is acquired a lot of baggage, good and bad, comes along with it. The purpose of thorough pre-acquisition due diligence is to not get blindsided by some of that bad baggage.
One area that some may neglect in their due diligence, however, is a dealership’s insurance claim culture. That can be a mistake, as Steve Gibson of Dealer Risk Services discusses in this week’s issue.
Then we have, as always, that hugely popular section – wait for it – Transaction News.
Enjoy!
