Muscle cars, even electric ones, have a big fan base. That’s my conclusion after reading that Ford’s Mustang Mach-E, a battery electric performance car with controversial styling, sold out the $61,000 First Edition model in just nine days. That’s heartwarming though of course one could just contribute that to first movers and Ford hasn’t said how many units that actually represented.
The regular gasoline-powered Mustang remains a hit, as well, however. In its press release reporting that the new light vehicle average transaction price in December rose nearly two percent on-year to $38,948, Kelley Blue Book also reported that Ford Motor Co.’s average transaction price increased more than six percent, and the Mustang led with an 11 percent increase. Can’t keep those muscle car fans down.
I love this week’s profile of new dealer principal Darell Gallegos. He pursued his dream with real single-mindedness and reading about how he became owner of a Ford dealership should inspire some readers. I don’t think his customers are going to be buying a log of Mustangs, but the margins are probably higher on F250s anyway.
Also this week GlassRatner returns to ABSR with a look at one professor’s take on how the changes in the automotive world – mainly electric vehicles – will impact the dealership model. Though the prediction is dire, neither ABSR nor the column’s author think it will come true in its entirety.
And of course we have Transaction News.