Cadillac tweaks Project Pinnacle; brand chief says it is not aimed at thinning dealership ranks

Speaking at the Cadillac make meeting at NADA, brand chief Johan de Nysschen insisted the Project Pinnacle program, which holds Caddy dealers to certain facility and service standards, is not meant to thin out the dealership ranks, and he pointed out that the program has been tweaked in response to dealer concerned, reports Wards Auto.