According to Kelley Blue Book, the estimated average transaction price for a light vehicle in the United States was $37,185 in May 2019, up 3.7 percent year-over-year. SUVs bounced back in May 2019 and drove many of those increases for automakers, especially those with new and redesigned models on dealer lots. However, with this expected to be the fifth down month in a row, the question for this year remains whether automakers will start to trade some of their pricing power for greater incentives and more sales.
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